Pipechimp was among the first to be published in Pipedrive’s new application store

We published our Pipechimp cloud service more or less exactly one year ago. Pipechimp acts as the engine of our lead automation by integrating the Pipedrive CRM software and the Mailchimp marketing platforms in a way where the warm leads recognized by the electronic marketing automatically get imported onto the sales person’s pipeline for processing.

You can learn more about the basics of the development decision here and the benefits of lead automation here.

We are proud and honored after receiving an invitation, as one of the first applications, to Pipedrive’s new Marketplace. Currently approx. 1000 out of 50 000 Pipedrive users have registered as users of Pipechimp.

We expect the Marketplace to generate a lot more users for our application, as in addition to being a credibility booster; the use of the application is easier than ever from within the Pipedrive application.


Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes.

Back in 2010, two of our co-founders, both seasoned sales managers, realized that the CRM landscape was populated by software designed to please the top brass while ignoring the needs of the people doing the actual selling.

So they partnered with talented developers to create a CRM that puts the needs of salespeople first. Grounded in the philosophy of activity-based selling, the result is Pipedrive, a tool now used by over 70,000 companies around the world.

Pipedrive website
Pipedrive in Wikipedia



Millions of people and businesses around the world use MailChimp, which has been around since 2001.

The company started as a side project funded by various web-development jobs. Now we?re the world?s leading marketing automation platform, and we send more than a billion emails a day.

We democratize technology for small businesses, creating innovative products that empower our customers to grow.

MailChimp website
MailChimp in Wikipedia

Pekka Poukkula
CEO @ Pipechimp / BonusEurope O?, Business Architect @ Let's do !T

Pekka has more than 20 years' experience in the development of the business and the information systems that support it, as well as in leading business development projects. He has worked as an entrepreneur for most of his career, but also has experience in a global corporation. He has had customers from micro-enterprises to groups worth billions. Pekka's specialist areas are the development of proactive selling and productivity (the order-production-delivery chain) and measuring and managing these with the aid of streamlined digitalized processes.

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